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Similarweb’s business solutions power your teams to make strategic and tactical decisions that drive ROI and revenues. Please choose one of our products below:

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Free

Explore a limited version of Similarweb Research Intelligence to develop your digital strategy

Start free trial

Package Features

  • 1 user 
  • Limited access to historical data 
  • Limited access to historical data 
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Research Intelligence Premium

Unlock granular and actionable insights to explore your market and grow your business

Trusted and Loved by

Trust pay logo
Kayak logo
Rakuten
ogivly logo
Walmart logo
Google Logo

Frequently Asked Questions

What forms of payment do you accept?

All packages can be purchased via credit card. We accept Visa, Mastercard, AMEX and Discover. Ultimate can also be purchased via wire transfer.

When does my 7-day free trial end exactly?

The trial ends 168 hours after sign up, meaning it ends at the same time of day you signed up.

Will I be automatically charged after the free trial?

Yes, but we will send an email a couple days ahead of your first charge as a reminder.

How can I switch to annual billing?

Please reach out to billing@similarweb.com to open a support ticket to request this, and we'll take care of it for you.

If I cancel my plan, how long will I have access for?

If you cancel during the free trial period, you will immediately lose access. If you cancel at any other point during your monthly subscription, you will have access until the end of the month. For annual subscriptions, you will have access until the end of the year period.

What’s the difference between this and the free version of Similarweb?

The free data we share on Similarweb.com is a very high-level taste of what we offer. Similarweb Pro is a powerful platform that quickly surfaces actionable insights that will grow your traffic and keep you ahead of competitors.

Optimize your digital marketing performance with our all-in-one toolkit

Get actionable insights to maximize ROI across your marketing channels:

SEO SEO
PPC PPC
Refereals Affiliate
Display Display
Social Social
save 16%
Essential
$249 $208  mo
Ultimate
Custom
Functionality

Competitive Analysis Tools Discover growth opportunities based on which tactics are working best for your competitors.

Keyword Research Tools Discover and analyze valuable keyword ideas to maximize the impact of your campaigns.

Affiliate Research Tools Discover and analyze the best referral opportunities across competitors and industries.

Media Buying Research Tools Discover and analyze competitors' publishers and ad networks.

Ad Creative Research Tools Uncover competitors' top performing search ads, display ads, PLAs, and video ads.

Insights Assistant Alerts of major changes or opportunities Similarweb proactively provides within the platform.

Add-ons User licenses, Country filters, Historical data, API, Conversion analysis, Advisory services, Technographics

Included data

Website Results The maximum number of website results displayed in a given report.

50
100
Unlimited

Website Page Results The maximum number of website page results displayed in a given report.

100
500
Unlimited

Keyword Results The maximum number of keyword results displayed in a given report.

1000
5000
Unlimited

Ad Creatives The maximum number of ad creatives displayed in a given report.

100
500
Unlimited

Historical Data The period of time available for analysis. Available for all Desktop metrics | Available for select mobile web metrics (Traffic & Engagement, Marketing Channels Overview*, Search & Referral Traffic, Subdomains). *Available starting from August 2018 | Available for all Mobile App Engagement on Android (in all available countries)

3 months
3 months
12+ months

Geo Data The ability to look at total worldwide data vs. data by country or region.

Worldwide only
Worldwide only
Worldwide By Country Cluster (add-on)

Spoiler alert

When it comes to digital marketing intelligence, you get what you pay for

Why we're better

Companies with the Similarweb Advantage

From startups to enterprises

Stay ahead of your competitors

With actionable insights that can grow your traffic

lululemon.com Trending down

Display traffic increased 27% last week vs. the prior week

aloyoga.com New channel

This website started receiving display traffic last month

There are 1.9K keywords sending traffic to your competitors but not to you

athleta.gap.com Engagement Drop

Pages per visit dropped down to 2.5 last week

lululemon.com Trending down

Social traffic is trending down for the last 3 weeks

athleta.gap.com Trending down

Organic search traffic is trending down for the last 3 weeks

aloyoga.com Engagement spike

Organic visit duration increased to 01:23 this month

There are 2.4K Fashion Apparel keywords that trend seasonally in May

lululemon.com Trending up

Branded traffic is trending up for the last 3 months

Why We're Better

Similarweb provides actionable insights you can’t get anywhere else

Business question

Similarweb

Other platforms

Business question

What happened to my competitors’ traffic earlier this week?

Similarweb

The most reliable data in the industry, powered by our best-in-class data methodology

Other platforms

Nonsensical results due to incomplete traffic data and overreliance on scraping

Business question

What’s the full marketing channel mix of my competitors?

Similarweb

A robust view of all digital marketing channels

Other platforms

Incomplete categorization of marketing channels

Business question

How is my traffic share for [keyword] changing over time?

Similarweb

Fresh keyword data from as recently as last week, so you’re always up-to-date

Other platforms

Delayed data with limited visibility into current trends

Similarweb’s data is, without a doubt, the most robust and accurate information available about what’s happening online.

Rand Fishkin

Co Founder & CEO of SparkToro
save 16%
Essential
$249 $208  mo
Ultimate
Custom

Competitive Analysis Tools Discover growth opportunities based on which tactics are working best for your competitors.

Website Performance Overview Measure and benchmark website traffic and engagement metrics.

Marketing Channels Analysis Analyze traffic over time by channel. (Desktop data only)

Search Traffic Overview Search traffic, engagement, and competitors across organic and paid search.

PPC Ad Spend An estimation of your competitor's spending on PPC search terms. (Desktop data only)

Keywords & Keyword Phrases The keywords and keyword phrases that drive the most traffic to your competitors.

1000
5000
Unlimited

Top Organic Pages The landing pages that bring in the most organic search traffic for your competitors.

100
500
Unlimited

Organic Competitors Discover who you're most closely competing with for organic keyword traffic.

50
100
Unlimited

Paid Competitors Discover who you're most closely competing with for paid keyword traffic.

50
100
Unlimited

Referral Traffic Overview The referral traffic sources and engagement.

Display Traffic Overview Display traffic and engagement, as well as ad networks, publishers, and ad creatives.

Social Traffic Overview The traffic from social networks.

Weekly Keyword Granularity The ability to drill down on a week's worth of data and analyze it. Desktop only.

Keyword Research Tools Discover and analyze valuable keyword ideas to maximize the impact of your campaigns.

Keyword Overview For any keyword or keyword list, the key KPIs like volume, visits, and clicked vs. non-clicked %.

3 months
3 months
3 months

Total Traffic The combined (mobile + desktop) traffic share over time for a keyword or keyword list.

1 country
1 country
1 country

Organic Competitors Organic desktop traffic share of top competitors for a keyword or keyword list over time.

50
100
Unlimited

Paid Competitors Paid desktop traffic share of top competitors for a keyword or keyword list over time.

50
100
Unlimited

Mobile Competitors Mobile traffic share of top competitors for a keyword or keyword list over time.

50
100
Unlimited

Keyword Geography The distribution of search volume and trends within various countries.

Top Search Ads The top paid search ads for any keyword or keyword list.

100
500
Unlimited

Top Product Ads The top product listing ads (PLAs) for any keyword or keyword list.

100
500
Unlimited

Keyword Generator Find keyword ideas by inputting any keyword or keyword list. Includes both Google search and Amazon on-site search.

1000
5000
Unlimited

Keyword Gap Identify which keywords are driving traffic to your competitors' sites, which you may not be leveraging.

1000
5000
Unlimited

Keyword Seasonality Discover the seasonality of top keywords within any industry.

1000
5000
Unlimited

Keywords by Industry Discover which keywords are most popular, new, or trending within any industry. (Desktop data only)

1000
5000
Unlimited

Keyword Lists Save keywords to lists for easy monitoring with inline KPIs.

Affiliate Research Tools Discover and analyze the best referral opportunities across competitors and industries.

Affiliate Website Performance Measure and benchmark a referral source's website traffic and engagement metrics.

Unlimited

Outgoing Traffic Discover where a website sends referral traffic.

50
100
Unlimited

Similar Sites The websites that are most closely related to the analyzed website.

50
100
Unlimited

Keyword Affiliates Find affiliate partners receiving search traffic from keywords you are targeting.

50
100
Unlimited

Industry Affiliates Find affiliate partners receiving traffic from your target industry.

50
100
Unlimited

Competitor Affiliates Identify your competitors' top affiliates.

50
100
Unlimited

Partner Lists Monitor the referring websites you partner with.

Media Buying Research Tools Discover and analyze competitors’ publishers and ad networks.

Publisher Website Performance Measure and benchmark a publisher's website traffic and engagement metrics.

Monetization Networks The ad networks sending traffic to any website.

50
100
Unlimited

Advertisers The websites that send ad traffic to the analyzed domain.

50
100
Unlimited

Outgoing Traffic Discover where a website sends referral traffic.

50
100
Unlimited

Publishers by Industry The top publishers by traffic in any industry.

50
100
Unlimited

Publishers by Competition The top publishers sending traffic to your competitors.

50
100
Unlimited

Ad Networks by Industry The top ad networks in any industry.

50
100
Unlimited

Ad Networks by Competition The top ad networks sending traffic to your competitors.

50
100
Unlimited

Ad Creative Research Tools Uncover competitors’ top performing search ads, display ads, PLAs, and video ads.

Search Ads by Keyword The top search ads for any keyword or keyword list.

100
500
Unlimited

Search Ads by Competitor The top search ads of your competitors.

100
500
Unlimited

PLAs by Keyword The top product listing ads for any keyword or keyword list.

100
500
Unlimited

PLAs by Competitor The top product listing ads of your competitors. (Desktop data only)

100
500
Unlimited

Display Ads by Competitor The top display ads of your competitors. (Desktop & mobile web data for Australia, Canada, Finland, France, Germany, India, Japan, Sweden, UK, US. Desktop only: Denmark, Norway)

100
500
Unlimited

Video Ads by Competitor The top video ads of your competitors. (Desktop & mobile web data in Australia, Canada, Finland, France, Germany, India, Japan, Sweden, UK, US. Desktop only: Demark, Norway)

Account Configuration

User licenses The default number of unique accounts you'll be provided.

1
1
3

Historical data The ability to drill down on the last 28 days worth of data and analyze it.

3 months
3 months
12+ months

Last 28 days The ability to drill down on the last 28 days worth of data and analyze it.

Geo Data The ability to look at total worldwide data vs. data by country or region.

Worldwide only
Worldwide only
Worldwide By Country Cluster (add-on)

Custom dashboards Monitor competitors using existing templates or custom metrics–all in one place.

Marketing workspaces Create a competitive arena to get a monthly digest of major changes amongst your competitors.

Exporting The formats available to export data from the platform.

PDF
Excel
PDF
Excel
Powerpoint
PDF
Excel
Powerpoint
API (add-on)

Access to our Knowledge Center and live support team Get your questions answered through help articles or our support team.

Account Management A dedicated account manager to answer your questions and help with onboarding.

Add-ons

User licenses The option to add more users.

Available

Country filters The option to segment the data by individual countries. See our country availability here.

Available

Historical data The option to extend the period of time available for analysis.

Available

API The option to access Similarweb data via our API.

Available

Conversion Analysis The option to add conversion-related data.

Available

Advisory services The option to work with our leading experts in online data analysis to solve your core business challenge with tailored actionable insights.

Available

Technographics The option to add a tool that reveals the web plug-ins and integrations currently installed on a given website.

Available

Over 90% of our reviews on G2 are 4 or 5 stars

Here's what our customers are saying about us

Best website traffic statistics and analytics company

Perfect analysis of the keywords

The most helpful tool throughout my digital marketing career

An invaluable resource for online analysis and insight

Best website market intelligence tool available for global use

Similarweb - A must tool for digital analytics

Frequently asked questions

Got questions? We’ve got answers.

  • After your trial, you can change your paid plan at any time. While logged in, click Account > Subscription Information, then click “Change plan” and pick the plan you’d like to switch to.

  • You can cancel your plan at any time. After canceling, you’ll still be able to use Similarweb until the end of the current billing period. And you can restart your subscription at any time. If you cancel on the day of your monthly billing (or the next day), you will be automatically refunded. Any other refund requests are handled by the Billing team on a case by case basis

  • All packages can be purchased via credit card. We accept Visa, Mastercard, AMEX and Discover. Ultimate can also be purchased via wire transfer.

  • After your 7-day trial you can choose a paid plan: Essential, Advanced, or Ultimate.

  • Check out our Knowledge Center to discover some powerful things you can do.

  • You can access limited insights for almost any website on similarweb.com. While this is a great introduction to the power of Similarweb, our premium plans provide access to a far more powerful platform that includes deeper, more actionable insights that will grow your traffic and keep you ahead of competitors.

  • We would be happy to explore your use case and customize a trial for you. Contact us to get started.

Enhance sales performance throughout the entire funnel. Boost your revenue by:
Finding the right accounts from a database of over 30M eCommerce sites and 50M digital publishers.
Know what your prospects need and leverage it to infuse your sales engagement to close more deals.

Use Case

  • Sales prospecting
  • Account Based Marketing
  • Buying signals
  • CRM enrichment
  • Sales engagement

Team

  • SDR and BDR
  • Account Executives
  • Account Managers
  • Marketing & Demand Generation

Premium

Ideal for Sales Professionals and Teams

Annual billing

package image

Trusted and Loved by

Trust pay logo
Kayak logo
Rakuten
ogivly logo
Walmart logo
Google Logo

Frequently Asked Questions

What forms of payment do you accept?

All packages can be purchased via credit card. We accept Visa, Mastercard, AMEX and Discover. Ultimate can also be purchased via wire transfer.

When does my 7-day free trial end exactly?

The trial ends 168 hours after sign up, meaning it ends at the same time of day you signed up.

Will I be automatically charged after the free trial?

Yes, but we will send an email a couple days ahead of your first charge as a reminder.

How can I switch to annual billing?

Please reach out to billing@similarweb.com to open a support ticket to request this, and we'll take care of it for you.

If I cancel my plan, how long will I have access for?

If you cancel during the free trial period, you will immediately lose access. If you cancel at any other point during your monthly subscription, you will have access until the end of the month. For annual subscriptions, you will have access until the end of the year period.

What’s the difference between this and the free version of Similarweb?

The free data we share on Similarweb.com is a very high-level taste of what we offer. Similarweb Pro is a powerful platform that quickly surfaces actionable insights that will grow your traffic and keep you ahead of competitors.

Empowering investors with digital intelligence and actionable insights to make better decisions.

Use Case

  • Track company & sector performance
  • Validate investment hypothesis
  • investment ideation
  • Grow portfolio company

Persona

  • Analyst
  • Portfolio Manager
  • Managing Director
  • Data Scientist

Premium

Ideal for Investment Professionals and Teams

Annual billing

package image

Trusted and Loved by

Trust pay logo
Kayak logo
Rakuten
ogivly logo
Walmart logo
Google Logo

Frequently Asked Questions

What forms of payment do you accept?

All packages can be purchased via credit card. We accept Visa, Mastercard, AMEX and Discover. Ultimate can also be purchased via wire transfer.

When does my 7-day free trial end exactly?

The trial ends 168 hours after sign up, meaning it ends at the same time of day you signed up.

Will I be automatically charged after the free trial?

Yes, but we will send an email a couple days ahead of your first charge as a reminder.

How can I switch to annual billing?

Please reach out to billing@similarweb.com to open a support ticket to request this, and we'll take care of it for you.

If I cancel my plan, how long will I have access for?

If you cancel during the free trial period, you will immediately lose access. If you cancel at any other point during your monthly subscription, you will have access until the end of the month. For annual subscriptions, you will have access until the end of the year period.

What’s the difference between this and the free version of Similarweb?

The free data we share on Similarweb.com is a very high-level taste of what we offer. Similarweb Pro is a powerful platform that quickly surfaces actionable insights that will grow your traffic and keep you ahead of competitors.