Conversion Funnel & Customer Journey Analysis

Understand the complete customer journey - Uncover competitor strategies and performance metrics down to the purchase level, to better define your digital strategy and unlock your full potential.

Why is Similarweb the best Conversion Funnel Analysis Tool?

Analyze website and channel conversion rates to optimize your online funnel and acquisition strategy, and leverage onsite search to monitor consumer demand.

Funnel

Website & Channel
Conversion Data

Pie Chart

Category &
Line-of-Business
Performance

Keywords

On-Site Search
Volume and Conversion

Optimize the purchase funnel by analyzing business performance trends

Optimize the Customer Purchase Funnel

Identify high converting digital funnels and implement winning strategies

Optimize the Customer Purchase Funnel

Optimize the purchase funnel by analyzing business performance trends

Identify high converting digital funnels and implement winning strategies

Identify Meaningful Touchpoints in the Customer Journey

Maximize sales by prioritizing the highest converting online channels.

Monitor demand on a keyword basis - Conversions by leading marketing channel

Identify Meaningful Touchpoints in the Customer Journey

Monitor demand on a keyword basis - Conversions by leading marketing channel

Maximize sales by prioritizing the highest converting online channels.

Monitor demand on a keyword basis - On-site search phrases analysis

Monitor & Analyze Product Search Trends

Leverage onsite search to pinpoint interest and conversion down to brand or product level.

Monitor & Analyze Product Search Trends

Monitor demand on a keyword basis - On-site search phrases analysis

Leverage onsite search to pinpoint interest and conversion down to brand or product level.

Optimize Conversion Funnels with Customer Journey Analytics

Awareness

Consumer becomes aware of a brand, product or service.

Purchase

Consumer selects what they are going to buy and from where.

Consideration

Consumer considers potential websites from which to buy.

Experience

Consumer experience influences the chance of further purchases.

Evaluation

Consumer evaluates product and potential purchase channel.

Measure what matters most to your business

What our customers say about us

Benchmarking our performance with competitive intelligence data from Similarweb has enabled our business to create a 'checks and balance' system and activate more externally focused, agile, and impact-driven strategies across our brand teams.

Cristina Marinucci

eCommerce Insights & Analytics - NA Lead, Johnson & Johnson

Ready to track your consumers’ journeys?

Book a meeting with a specialist to learn more about how you can use Similarweb Digital Research Intelligence to power your conversion funnel analysis.

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