Behavioral Analysis & Audience Insights Tools

Analyze consumer behavior, better engage your existing audience, and explore new digital strategies for growth

Why is Similarweb the best Audience Behavior Research tool?

Understand where your audience spends time online with page level browsing behavior and gather unbiased audience insights, at scale.

Behavioral Data

Behavioral Data
Understand how users surf the web across 100M+ websites and apps

Audience

Audience Metrics
Dive into the demographics, geographies, interests, and loyalty of audience behavior

Benchmark

Competitive Insights
Discover your competitor’s audience reach and behavior to win back share of voice

Build an audience

Create a picture of your target market layered with consumer insights based on where and how they spend their time online.

Create a picture of your target market layered with consumer insights

Build an audience

Create a picture of your target market layered with consumer insights

Create a picture of your target market layered with consumer insights based on where and how they spend their time online.

Audience Interests

Analyze an audience segment

Deep dive into audience insights to understand consumer interests relative to your industry, competitors, or own customer data.

Analyze an audience segment

Audience Interests

Deep dive into audience insights to understand consumer interests relative to your industry, competitors, or own customer data.

Discover new audience segments

Find untapped audiences to acquire and grow your audience.

Analyze an audience segment

Discover new audience segments

Analyze an audience segment

Find untapped audiences to acquire and grow your audience.

Understand consumer behavior and audience insights

What our customers say about us

With Similarweb, we can track our competitors like never before, allowing us to focus on what really matters for our digital business. It has a user-friendly interface, ongoing feature updates, and advanced reporting capabilities that make Similarweb a great tool and our lives easier!

Jose Angel Morales Grela

Director of Online Marketing, Hearst

Ready to learn more about your target audience?

Book a meeting with one of our specialists to learn more about how Similarweb’s audience research tool can help you define your target audience.

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